Teriyaki Madness Goes Mo-BOWL with Launch of Its First-Ever Food Truck
Aiming to fill a much-needed gap in the booming food truck scene, the Seattle-style teriyaki franchise is partnering with franchisee Katie Catlin to test the first-of-its-kind mobile concept in Lapeer, Michigan.
Teriyaki on the go? You better truckin’ believe it! For the very first time, Teriyaki Madness, the Seattle-style teriyaki shop franchise, is taking the madness to the streets with the recent rollout of its flagship food truck. The brand will be able to bring its menu of high-quality, craveable teriyaki bowls to events in and around Lapeer, Michigan as a test for possible future options in the business model. And who’s behind the wheel of this innovative teriyaki-mobile? Well, that would be Teriyaki Madness franchisee Katie Catlin.
Catlin comes from a long career in corporate America, including positions with staffing companies, as well as professional, technical and industrial support for health care agencies. When it was time to become her own boss and secure a legacy for her family, Catlin immediately recognized the benefits of taking the franchising route.
“I am very aggressive — I know what I want to accomplish, but sometimes I need that assistance and background to bring it to fruition,” said Catlin. “Franchising gives me that infrastructure, and I love the food space because people are always happier with a full belly. For someone like me, who is a working mom who loves to host events and bring people together, food service is the perfect industry. But I’ve never opened a restaurant, so franchising gave me a proven business model. I am good at taking a vision and executing on it.”
Aiming to fill a much-needed gap in the booming food truck scene, the Seattle-style teriyaki franchise is partnering with franchisee Katie Catlin to test the first-of-its-kind mobile concept in Lapeer, Michigan.
Catlin looked at several restaurant concepts — pizza places, BBQ spots, burger joints — but when she heard the magic words “Teriyaki Madness,” she said it stopped her in her tracks. “I learned about the brand’s vision, the concept, the made-to-order menu and fresh ingredients,” she said. “I drove 47 minutes to the nearest location, sat down and ordered the food. I fell in love right away. And I am the pickiest eater, so I knew others would feel the same way.”
When Catlin opened her brick-and-mortar Teriyaki Madness restaurant in Lapeer in 2019, that theory proved to be true. Now, three years later, Catlin is taking things to a whole new level as the driving force behind the brand’s very first food truck.
