INDUSTRY NEWS | February 2, 2018
Teriyaki Madness, a growing, Denver-based fresh Asian fast-casual franchise, is rolling out a high protein bowl that’s nearly a pound of veggies and almost a half-pound of chicken, to debut February 1 for a four-month Limited Time Offer.
The Spicy Chicken Power Bowl is expected to be a favorite among carb-watchers and bodybuilders who crave protein-rich dishes. The bowl’s 49 grams of protein and 11 grams of fiber are 100 percent of the recommended daily allowance of protein and 50 percent of daily fiber just in one meal, but the bowl is big enough to even make into two meals. The dish is loaded with the brand’s signature flavors, including fresh ginger, garlic, and pineapple juice, and is spiced up with chili garlic paste in addition to other secret ingredients.
The LTO is a takeoff on one of Teriyaki Madness’ most popular dishes, Spicy Chicken, which is served with teriyaki chicken wok-tossed in their signature spicy sauce, fresh stir-fried or steamed veggies and the customer’s choice of rice or noodles. The Spicy Chicken Power Bowl omits the carbs to make room for more veggies.
“Many health-conscious guests watching their carb intake already order our Spicy Chicken with veggies instead of rice or noodles, so we decided to add it as a special menu item,” says Teriyaki Madness CEO Michael Haith. “The Spicy Chicken Power Bowl is more flavor than fire. It’s a super addictive flavor with just a touch of heat that won’t burn your mouth—it just leaves you wanting more.”
Over the next four months, Teriyaki Madness is giving away free bowls for a year to six lucky winners. To be considered, consumers have to join Club Mad through their website or follow Teriyaki Madness on Facebook or Instagram. Each winner receives 24 free bowl vouchers to use throughout the year.
Teriyaki Madness, the fastest growing Asian restaurant concept in the nation, grants customers an authentic Seattle Teriyaki House experience. Big, bold bowls are what Teriyaki Madness is famous for, as guests customize their made-to-order entrees. Building a customer’s bowl of delicious flavors and ingredients starts with made-from-scratch sauces and various rice and noodle options, and then adding fresh-cut, stir-fried or steamed vegetables and quality proteins like all-natural, fresh chicken, beef or tofu.