INDUSTRY NEWS JULY 18, 2019TERIYAKI MADNESS
A year after the successful launch of its new app that allowed its fans to get their big bowls faster and easier than ever before, Teriyaki Madness is spicing things up yet again.
Teriyaki Madness is rolling out an all-new loyalty program on July 8. With every TMAD purchase, fans accrue points that can be redeemed for free drinks, sides and bowls of all kinds.
“As we continue to grow, we knew we needed to invest in building stronger relationships with our customers through the type of mobile convenience they expect of their favorite restaurants today,” says Teriyaki Madness VP of Marketing Jodi Boyce. “The first step was partnering with Punchh to develop our mobile app last summer. Now, we’re introducing a loyalty program that will reward our fans for choosing to satisfy their cravings with Teriyaki Madness.”
In addition to earning a free bowl with the purchase of another bowl and two drinks just for signing up on the app, TMAD’s new loyalty program will also feature special offers and sprint deals that reward customers for earning a certain number of points in a given month with a discount or free item, starting with offering double points for all orders through July 31! The brand also has plans to incorporate a donation feature where customers can donate the points they’ve earned to a charity to provide meals for others rather than use the points themselves. Plus, they’ll give you a free bowl on your birthday, just because.
“We’re excited to roll out our Loyalty program as a way to thank our regular customers while also attracting new ones thanks to its strong value proposition,” Boyce adds. “Punchh has a stellar reputation and the type of partner integration we needed to deliver for our loyal fans, and we can’t wait for them to experience the added convenience and stellar rewards this new platform offers.”
Tech Helps Teriyaki Madness Thrive With a robust digital ordering and off-premise strategy in place, Teriyaki Madness was able to adapt to COVID-19 shutdowns and consumers’ rapidly growing preference for online ordering. “It has been an incredibly tough year,” says...